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Friedman's Restaurant: Herald Square

138 W 31st St, New York, NY 10001, USAUp to 150 Guests$100-$200/person4.6 (5)Share
Friedman's Restaurant: Herald Square Restaurant
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About the Space

Private event venue in New York, New York | Friedman’s Restaurant – Herald Square Friedman’s Restaurant – Herald Square offers a welcoming and modern private dining experience in the heart of Midtown Manhattan. Located steps from Herald Square, Madison Square Garden, and Penn Station, the restaurant blends elevated American comfort food with approachable hospitality and a polished urban atmosphere. Ideal for corporate gatherings, social celebrations, and group dining events, Friedman’s creates a relaxed yet refined setting where guests can gather comfortably in one of New York City’s busiest and most convenient neighborhoods. Friedman’s Herald Square can hold 150 guests standing or 90 guests seated in the main dining room. Additionally, the semi private room can host 30 people standing, and 23 people seated. **Outside Business Hours:** While our standard hours are listed below, we may be able to accommodate private events outside of normal operating hours. Submit your request, and our team will provide availability along with any applicable minimum spend requirements or venue rental fees. The culinary experience centers around thoughtfully prepared American comfort cuisine featuring fresh ingredients, brunch favorites, hearty entrees, salads, sandwiches, and gluten-friendly specialties. Designed for both casual dining and elevated group experiences, the menu works seamlessly for brunch events, business lunches, networking dinners, and celebratory gatherings. Guests can also enjoy handcrafted cocktails, wine, beer, coffee beverages, and brunch-inspired drinks that complement the restaurant’s warm and social atmosphere. Friedman’s Herald Square offers flexible private and semi-private event capabilities suited for a variety of group sizes and event styles. The venue’s contemporary interiors, comfortable seating, and approachable ambiance create an inviting environment for corporate lunches, networking mixers, birthday brunches, rehearsal dinners, family celebrations, and casual cocktail receptions. Its central Midtown location makes the restaurant especially appealing for business gatherings, conference attendees, and visitors looking for a convenient and stylish group dining destination. The restaurant’s hospitality-driven approach and inclusive dining options make it especially welcoming for groups seeking a comfortable yet elevated private event venue in Manhattan. Whether hosting a seated dinner, brunch gathering, or after-work event, Friedman’s delivers an experience that feels seamless, accommodating, and genuinely inviting. What sets Friedman’s Restaurant – Herald Square apart is its combination of elevated comfort food, Midtown convenience, and approachable hospitality, making it a standout private event venue near Herald Square. The blend of modern American dining, flexible group accommodations, and warm atmosphere creates gatherings that feel polished, social, and memorable. Perfect for corporate lunches, networking events, birthday brunches, rehearsal dinners, family celebrations, holiday parties, and casual private gatherings, Friedman’s Restaurant – Herald Square offers a stylish and versatile setting for any occasion. Book your next private dining experience at Friedman’s Restaurant – Herald Square today.

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Up to 150 guests

$100-$200/person

Ways to book this venue

Full Venue BuyoutSemi-Private SpacePrivate Dining RoomGroup Dining

Type of Event Space

RestaurantCateringCocktail BarEvent SpaceFull Venue RentalIndoor SpacePrivate Dining Room

Athmosphere & Cuisine

American / New AmericanCocktail BarTrendy / ModernCasual / Relaxed

Rentable Spaces

Main Dining Room at Friedman's Restaurant: Herald Square

Main Dining Room

Up to 150 guests

150 Standing 90 Seated

Semi Private Room at Friedman's Restaurant: Herald Square

Semi Private Room

Up to 30 guests

30 Standing 23 Seated

Amenities & Features

Audio Visual Equipment
Catering Services
Coffee
Customizable Menus
Full Bar
Full Kitchen
Good for Groups
Microphones

Show all 38

Perfect For

Adult Birthday PartyAnniversary CelebrationBirthday PartyCelebrationCorporate MeetingsCocktail ReceptionEngagement PartyFamily Reunion+38 more

Food & Beverage Policy

No outside food or beverage allowed

Frequently Asked Questions

What is the average price per person for events?

Regarding Menu Prices - the average price per person for Brunch Events is around $40. For Lunch and Dinner events, the average price per person is $55. 

What is the capacity of the venue?

Friedman’s Herald Square can hold 150 guests standing or 90 guests seated in the main dining room. Additionally, the semi private room can host 30 people standing, and 23 people seated.

Can we host an event outside normal business hours?

While our standard hours are listed below, we may be able to accommodate private events outside of normal operating hours. Submit your request, and our team will provide availability along with any applicable minimum spend requirements or venue rental fees.

Resources

Menu

Food & beverage options

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Pricing

Detailed pricing is available on request

Send an inquiry and the venue will share pricing details for your event.

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Reviews · 4.6 (5)

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J
Jessica Orsini
2026-05-06 · Google
Private Dinner

Amazing - better than ever! Been going to several Friedman’s for years. The one on 31st is crushing it! Incredible food (including GF) including omelette, bacon, fresh fruit (huge portion) and chicken fingers. Great service and updated interior. Great for all groups.

K
Katharina Löffler
2026-05-06 · Google
Group Dining

Overview We had a mixed experience hosting our monthly community brunch here with a group of 14. The food and drinks were good and the space works well for larger groups, but a few service and logistics issues made the visit feel less welcoming than it should have. Details Our dance community meets around the city weekly for brunch or dinner and we’re always excited to discover places that could become recurring meetup spots. For this visit we had a group of 14 people, and the restaurant accommodated us with a long table, which worked well for a group our size. Overall, everyone enjoyed their food and drinks. One issue was that some dishes arrived only lukewarm. Since everything was served at the same time for the large group, I suspect that may have been the reason. We didn’t mention it during the meal, but it may be worth revisiting the logistics for larger tables so dishes stay hot. Unfortunately, a few service moments stood out in a negative way. On the day of the brunch we called because 2–4 additional people wanted to join. The person on the phone was quite curt and immediately said that would not be possible. When we arrived, however, we noticed there was clearly space next to our table (there was more bench open) where one or two additional tables could have fit, and that space remained unused throughout the meal. There were multiple empty tables in the restaurant during our visit, so accommodating a couple more guests would have been possible. Later in the brunch, after about 1.5 hours, about half of our group had already left and staff began preparing part of the table for the next guests. For the remaining table, we started getting side glances from the servers that made us feel like we should leave, even though nobody actually spoke to us about timing. It left us feeling a bit unwelcome toward the end and we left feeling disappointed. I organize weekly outings for our dance community around the city and we always try to support restaurants that enjoy hosting community gatherings. Our group is respectful, easy to serve, and we even pay with a single card to keep things simple. Because the food and drinks were good, I’d still recommend the restaurant, but the service experience unfortunately keeps it from being a place we’d currently consider for regular meetups.

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V
Veronica Leong
2026-05-06 · Google
Happy Hour

Perfect pre-MSG concert spot! Walked in during their Happy Hour, which is daily from 2-6pm! FYl, their HH bevs are always avail, but their HH small bites are only avail on the weekdays. We shared everything as a party of 3 and it was just right: - Sweet Potato Fries (HH): Plentiful and the perfect finger food to pick on - Buffalo Wings (HH): Standardly coated with the right level of spice - Korean BBQ Wings (HH): Reminds me of a soy garlic flavor, YUM! - Classic BLAT (Reg item): Shared this w my sister and it came with fries too! This was the right amt to share with all the HH items we got Overall, would return for a reliable, decent American bite if I have another concert nearby. Spacious restaurant, clean restrooms, and helpful staff.

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Location

138 W 31st St, New York, NY 10001, USA

New YorkNew York CityMidtown
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